A Chat With…

Brian Jaeger

Director of Media Relations

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WORK

Why did you pick No Limit Agency as the next stop in your career?

After nearly a decade working for local TV news stations in Florida, I was ready for a change and had decided to make the leap to the “dark side” of public relations. I also had my eye on Chicago for a long time so moved to the city looking for the next chapter. When I encountered No Limit Agency, I discovered a young agency with a lot of potential. The philosophy focused on telling the stories of the people behind brands and the approach was much more “journalist friendly” than some of the annoying PR reps I’d become accustomed to dealing with (and hanging up on) in my former TV news life. I loved the idea of bringing my insight, talents, and skills to an agency where I could have a direct impact on its future success.

What do you love most about working at No Limit Agency?

There is a true passion that every member of the No Limit Agency team shares to have the most positive impact possible on the clients we serve. Like most agencies, our team works extremely hard and juggles an ever-changing workload, while contending with pressures from a variety of angles – but we do so with a positive attitude and with the benefit of the client in mind. It’s part of our core values – we give a shit.

What do you wish the outside world would think about No Limit Agency?

I love No Limit Agency. And I’d like all of you to love it too. Okay – so, aside from adapting a quote from “Brian’s Song” – I do wish that NLA would get more recognition for the creativity we bring to the table for our brands. We have some amazingly gifted people churning out ideas and executing innovative projects on a daily basis.

What has been your proudest moment at No Limit Agency?

In 2016, we coordinated and organized a number of national opportunities for our clients – but in particular, we lined up a lot of exposure for Philly Pretzel Factory for their annual “National Pretzel Day”. The Sunday prior to the pretzel holiday, we worked with the PPF team on segments that aired live during Good Morning America that I had set up. After leaving the studio, there was a great moment when a colleague and I were strolling through a relatively empty Times Square enjoying the accomplishment, and I felt extremely proud of what we had achieved.

In what ways will No Limit Agency become the greatest mid-sized agency ever?

We have grown the agency based on very simple philosophies that will always lead to success – people sell brands, service of the client comes first, and constantly look for ways to innovate or disrupt. As long as we continue to hold true to those values, and keep our hungry underdog mentality of wanting to prove to ourselves and the rest of the world that we are the greatest, then we will achieve that goal of becoming the greatest mid-sized agency ever – and then continue to become even greater.

PLAY

Who have been influential in your life and why?

Everything I’ve achieved, and all of my best qualities, can be traced back to the amazing foundation and example of my parents. My mother and father taught my siblings and I from an early age the value of hard work but the importance of laughter. I’ve had some great teachers and mentors in my life, but at the end of the day, my life has been most positively impacted by the role that my family has played in supporting and encouraging me.

Outside of work, what do you like to do?

I’ve lived in Chicago for four years, but still feel like I’m just scratching the surface of what’s there is to do in the city. I like to get back home to Florida to see my family, and would like to travel more than I currently do. Comedy is a passion of mine, so I try to spend time either writing, performing, or going to see comedy as much as possible. I also don’t mind any chance to jump on a karaoke stage. I’m a University of Florida grad, so depending on the season, you can find me either cheering or screaming at my Gators.

Drink or food of choice?

My love of flavored, and often pink, lemonade is well documented. No shame in my game. After work, red wine is typically the go-to – though if there is cider on tap at happy hour, then that’s another order that I’m willing to make with blatant disregard for questions about my masculinity.

What is the best gift you ever received for your birthday?

This wasn’t for my birthday, but I do recall going to a friend’s house in kindergarten who had the original Nintendo Entertainment System and loving it so much that I went upstairs into a room and prayed that I’d get one for Christmas. Sure enough, Santa brought one that year and I reacted as if I’d won the lottery.

If there was one brand you would love to work with, which one and why?

World Wrestling Entertainment. I grew up on wrestling, and may not have grown out of it as an adult. I also really like the idea of an ideation session around the best ways to pitch the media on angles involving interview subjects with names like “The Undertaker”, “Doink The Clown”, or “The Legion of Doom”.