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Over the past decade, social media has changed the face of digital marketing forever. When college students began creating Facebook profiles in 2004, no one could have known that it would catalyze a social media movement that would influence how people communicate, gather information, share ideas and organize groups. It was a digital marketing gold mine, enabling brands to share stories with entirely new sets of markets. As social media platforms have evolved, reaching specific groups of people and driving consumer engagement has never been as achievable.
AZEK Building Products is a highly visual brand that calls for highly visual marketing. That’s why No Limit Agency focuses on building AZEK’s brand awareness via social media platforms, like Facebook, Pinterest, Instagram and Twitter, to drive engagement amongst its target market. AZEK CMO Julia Fitzgerald called on No Limit in October 2015 to leverage the agency’s unique style of storytelling–highlighting the people behind the brand to more authentically share the brand’s personal story.
“Our main priority is helping AZEK tell their unique brand story,” says Brigit Larson, No Limit Agency digital executive. “So we’ve focused on contractors and their projects to highlight them via social media. Rather than taking random stock photos, we use their personal photos for user generated content. Their stories coupled with our creative social media strategies results in authentic storytelling, which has proven to increase consumer and contractor engagement more than cookie cutter posts, pins and tweets that are less relatable.”