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Founded in 1996, Majestic Star Casino was one of the first establishments to break into Gary, Indiana’ s booming casino landscape. Today, with more than 1,900 slots, an upscale dining scene and a hotel overlooking Lake Michigan, Majestic Star has become a staple in both Gary and the surrounding Chicago metropolitan area. But Majestic Star realized that in order to keep up in its fast-paced and competitive industry, it needed to undergo a serious brand refresh—and this started with injecting a much-needed spark into its dated digital footprint.
That’s when Majestic approached No Limit Agency for help.
“Back in 2014, we realized that our digital presence was outdated, and it didn’t accurately reflect where we were at that point in time. We underwent a lot of internal changes to make the Majestic experience much more upscale and a lot classier—similar to the kind of visit you’d have in Las Vegas. We needed our online identity to broadcast that in a more effective way,” said Alex Salinas, the advertising manager at Majestic Star. “When we found No Limit Agency, their fresh and vibrant ideas were captivating, and we knew they could take us in the right direction.”
No Limit Agency was tasked with building brand awareness through social engagement and meaningful interactions with fans of the brand’s social media pages. Working closely with the Majestic Star team, No Limit Agency’s social media team developed a social strategy to grow the social following based on optimized targeting to reach new users while also keeping existing fans engaged with regular, compelling content.