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Mosquito Joe is an accessible, attractive concept that leveraged a moment in time when a demand for its service boomed in a way it never had before. Zika virus, meet Mosquito Joe – it will obliterate you.
When Mosquito Joe partnered with No Limit Agency for media relations support in 2013, the mosquito control solutions brand was a young startup with one corporate location, eager to kickstart its franchise sales growth. With the goal of creating a safer and more comfortable atmosphere in clients’ own backyards, the brand offered a widely-needed service that had the potential to catch like wildfire throughout the country. They just needed a little help getting their brand’s stories in front of a wider audience.
In the past three years, NLA assisted Mosquito Joe in growing from zero franchise units to more than 170 open territories across 30 states. The expertise to recognize when and how to tell Mosquito Joe’s story has resulted in a collective PR value of $3,271,852.00 and Ad value of $934,815.00, with well over 200 secured placements in the media since 2013.
To add appeal amongst a wider audience, No Limit Agency focused on the people behind Mosquito Joe, ranging from corporate staff to local franchise owners, to give life to the brand story. During the peak season, No Limit Agency hit the media hard to capitalize on topical news and seasonality, but also found creative ways to ensure consistency of media throughout the year, focusing on offseason second jobs, interesting people stories, plans for expansion and more. The result? Spotlights in major media outlets, like Entrepreneur Magazine, Fox News, Good Morning America and the TODAY Show.