When Toppers Pizza first broke into the booming pizza industry 25 years ago, it knew it had created something special. By combining quality ingredients and unrivaled menu innovation with fast delivery times and a unique company culture, the brand was sure to steal business away from the big pizza chains. But growing its franchise concept outside of the Midwest proved to be a challenge. That’s when the brand decided to work with No Limit Agency.
Since partnering with NLA in May of 2009, Toppers has grown from 18 units to more than 70 open locations across the country. And through strategic media placements in both trade and consumer publications, targeted social media campaigns, content marketing through 1851 Franchise and franchise development consulting, Toppers has sold 100 franchise units with NLA’s help.
In order to jump start that impressive and rapid growth, No Limit Agency first set out on a mission to tell the story of Toppers and the people behind it. It continues to do that by highlighting the brand’s excellent unit-level economics, superior products, unparalleled brand integrity, one of a kind personality, and most importantly, Toppers’ refreshing alternative to other uninspiring pizza chains.
To date, NLA has secured over 600 media placements for the brand, resulting in a collective PR value of $7,020,891 and an ad value of $2,005,968. But these media placements go beyond generating buzz—they explain the Toppers brand to potential franchisees. One article in QSR Magazine, for example, highlighted how multi-unit franchisee Todd Geatches succeeds in the pizza business with the backing of the brand.
“One of Toppers’ core values is to live with integrity, so we look for people who have a great attitude, integrity, and are going to make our customers happy and each other happy when they’re at work,” said Geatches in an interview coordinated by No Limit Agency. “A lot of companies say the customer is No. 1, and of course the customer is extremely important, but in my view, our team members are everything.”
Articles that run in major trade and national publications also often lead to signed franchise agreements. Whether it’s a feature on millennials running businesses with their parents in Entrepreneur or a story on innovative and delicious mac & cheese pies on Fox Business, No Limit Agency gets Toppers’ story in front of the right audience.