A Chat With...

Scott Oaks

Vice President

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WORK

Why did you pick No Limit Agency as the next stop in your career?

I wanted to be part of something that I felt was industry changing.  The 1851 Franchise platform, I feel, is going to be that for franchise development.  In addition, the opportunity to take my years of experience in franchise development and use that to help multiple brands, as opposed to just one, really appealed to me.

What do you love most about working at No Limit Agency?

The people and the atmosphere.  When one of your core values is Anything is Possible, you feel like you truly have an opportunity to make a big impact.  And if you’re going to work hard, and put in a lot of hours, doing it with people who are fun and as driven as you are, is a huge bonus.

What do you wish the outside world would think about No Limit Agency?

As much as I admire and respect everything Nick has done, and has built, and his vision. No Limit is much more than 1 person. The depth of the people, the talent, and the passion to help our client be the best is much deeper than I think the world outside No Limit realizes.

What has been your proudest moment at No Limit Agency?

When I landed my first client for 1851, Relocators.  Making the transition from the franchisor side to the supplier was an adjustment.  Once you land that first client, you get the confidence in knowing that you can do this too.

In what ways will No Limit Agency become the greatest mid-sized agency ever?

I think 3 things that we do will ultimately lead us to realizing that goal:
1) Keeping the focus on people.  Whether it’s our clients, their customers, their franchisees, or our internal staff, the great stories come from the people and their experiences.  That focus allows us to present compelling content to the world which resonates with people and draws interest.
2) We’re action oriented, not passive.  Our approach to securing media is different than most.  It’s measurable, goal oriented, and performance based.  We don’t sit back, hope and pray good things happens for our clients. We go out and try to make things happen, and our culture supports and rewards that.
3) We’ve got humility.  We don’t spend our time sitting around talking about how great we are.  We don’t spend time at industry events looking to pad our egos in the limelight.  We are constantly wanting feedback from our clients on what we can be doing better, listening to their opinions and needs, and creating action plans to improve.  Complacency can be the death of drive.  If we have “arrived” as a company in our industry, we will be the last ones to know it or promote.  We’ll let our results and our clients do the boasting about us.

PLAY

Who have been influential in your life and why?

I would say two people have had the most influence on my life.  My uncle, who has been my role model and eventually mentor since I can remember.  He showed me that hard work does payoff.  That you do have to make sacrifices for success. And that if it’s something that’s really important to you, you can make it happen.  The other is my wife.  Without writing a book, all I’ll say is that there was a time at a major point in my life where I was at a crossroads.  At that point, she had the confidence in me that I didn’t have in myself, and the path I took from there on made all the difference.

Outside of work, what do you like to do?

Anytime there is anything new Star Wars, experiencing that with my kids for the first time, is always the best.  As a non-parent, sitting around a table with friends having a beverage, talking, and making each other laugh is probably the best thing I like to do.

Drink or food of choice?

A smooth bourbon with a round ice cube slowly dissolving into it.

What is the best gift you ever received for your birthday?

My 30th birthday, my wife got me stand-up comedy lessons from a local comedy club.  8 weeks later, I did 8 minutes of stand-up in the club in front of family, friends, and a bunch of strangers.  And it was good.  Major bucket list item crossed off.

If there was one brand you would love to work with, which one and why?

The Cincinnati Bengals.  They are in dire need of good PR and consulting on a consistent basis, and really could benefit from someone outside of the organization explaining to them how things look outside of their view of the world and why some adjustments might be needed.