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Right now, there’s a paradigm shift happening in web design—one where websites are finally unleashed from outdated conventions and given the freedom to fully tap into the digital platforms they’re built on. Archaic elements are being kicked to the curb and instead utilizing unique web-native experiences to not only draw in visitors, but to entice them to stick around, too.
That’s exactly why Safeguard’s Business Acquisitions and Mergers team approached No Limit Agency’s digital department back in 2016. Realizing the need to update their existing website by making it more responsive, more intuitive and more interactive, Safeguard wanted to simplify its complex multi-page experience into a streamlined landing page—one that would look great and operate smoothly on just about any device imaginable.
“Safeguard came to us with one key objective—to tell their story in a more captivating way. A brand’s website provides the best vehicle for delivering messages that are not only heard and understood, but that inspire, motivate and elicit action. A well-designed website can also free brands from the constraints of traditional media and advance the art of storytelling. It can create captivating, immersive, interactive and emotional experiences that move people,” said Nick Powills, the CEO of No Limit Agency. “That was our approach designing Safeguard’s new online identity, and it started with simplifying the user experience.”